The electoral campaign period is intended to allow candidates the opportunity to inform voters about their policies and platforms. During this period voters may seek information from parties and candidates, and may choose to support parties or candidates through, for instance, organizing events, or through providing funding to a campaign. Examples of campaign activities include organizing rallies, propagandizing through mass media (audio and video), and canvassing voters.
A number of factors can bias the process in favour of certain candidates: access to media, significant financial resources, connections to opinion-formers, etc.
To ensure the process is as fair as possible for all candidates, various rules are in place which candidates, political parties, and their supporters must abide by. In addition to stipulations contained in the Electoral Law, these rules are articulated in three documents issued by the IEC: the Electoral Campaign Regulation; the Code of Conduct for Political Parties and Candidates; and the Regulation on Campaign Finance Disclosure by Wolesi Jirga Candidates.